Practitioner’s Guide to Bridging Financial and Operational Metrics

How to analyze and A/B test email campaigns to 2x your growth through programmatic outbound

Context: Series F technology company

Challenge: Needed to quickly identify and prioritize ICP to grow revenue more predictably and quickly

Approach:

Designing a financial model for a PLG company

Identifying growth opportunities in a PE-backed company

How to build dashboards for your RevOps team

How to build products with no technical background